My Video
About me
I'm an Aussie, living in Abu Dhabi for the past 3 years.

I guess you could say I'm a serial entrepreneur that's been trying to find the right vehicle to generate the income, freedom and lifestyle I've always dreamed of. An Advertising/Marketing guy by trade, my passion is climbing rocks and the training and health lifestyle that goes along with it.

I've read all the books: from "The Richest Man in Babylon", "Unleashing The Giant Within", "The Secret" to "Rich Dad, Poor Dad" and "Think and Grow Rich"...the list goes on...

I've attended PD trainings, workshops, weekend retreats... I've had Life coaching, Business coaching, Financial coaching (currently with the Rich Dad coaching team - Amazing!!), and of course Personal Training to get the guns firing :)

I've never worked a 9-5 job! I started my advertising business straight out of university - specifically because I detested the idea of being chained to a desk for the rest of life. Over the years I've always been a creator - within my business and without - building new companies, add-ons, product lines, sales strategies, growth strategies - continually looking for that ever elusive Golden Goose!! (damn he's a slippery little sucker)...

Here's a few of the businesses I've created over the years:

* My first business was a desktop publishing company, aged 22 (2002)
* This evolved into a full service digital advertising agency over 12 years. We now have offices across Australia, Europe, USA and the Middle East (2003-current)
* Created a niche interactive agency to target Middle Eastern clients (2007)
* Created the digital arm of a Sales firm that sold custom CRMs to Mortgage Brokers (2008)
* Co-founded a wildly popular online portal for the global advertising, film and creative industry (2004)
* Founded and built a digital business aimed at rock climbing enthusiasts (2009)
* Finally founded the online business that (I believe) will give me the time and money freedom Ive been seeking all these years (right here at SFM!). I'm excited to start living the Digital Laptop Lifestyle!!! (2014 to infinity and beyond!)

Through the years I've never stopped learning, if my business needed to go in a new direction, I learned the skills I needed to make it happen.

As an end result I'm a Designer, PHP coder, CRM builder, BDM, Accountant, Flash guru, Animator, Video editor, Leader, Manager, Strategist, Social Media specialist, Marketing expert, Website builder, Wordpress developer..... and so forth.

I like to get my hands dirty. I love creating. I do NOT love the daily minutia.

I am learning now that leveraging OPT and OPM (Other People's Time & Money) is the ONLY way to create a life of rich experience, freedom and passion (Thanks Robert Kiyosaki!).

My dream with my freedom business ( is to chart my journey from, you guessed it, lazy (procrastinated) to LOADED - living the laptop lifestyle. And teaching others to do the same, Earn more, Work less, escape the 9 to 5 and live the life they've always dreamed of!

This is where I see SFM/DEA launching me on my journey. This shit is next level! And I can't wait to get my business started and start earning those 6 figures! :)